Bahlsen Messino Dark Temptation Launch


A quickly successful launch was required in order to get support from the retail.


With only a limited budget, a fast market penetration had to be achieved in a highly cluttered market.


For the first time Bahlsen Austria produced a TV Spot especially for the Austrian market.  Besides TV, Bahlsen promoted its new product with a broad digital campaign and a creative and remarkable realization in OOH.


The strong cross-linking of media and creation has resulted in the best product launch for Bahlsen so far. Market research produced evidence that the campaign had achieved top recognition figures. The campaign won the IAA effie Gold 2012! The OOH idea was also presented at the “Gewista Rolling Board Trophy 2011” and Bahlsen was ranked in the top 3.