Jean Paul Gaultier / Total Look with Style

Goal:

Simultaneously promoting the two fragrances „Classique" and "Le Male" with a focus on awareness.

Challenge:

Highlighting the urban and "fresh" lifestyle of the fragrances "Classique" and "Le Male" and reach as many people as possible.

Solution:

Using an eye -catching advertising medium to build up awareness. The campaign was displayed on a frequented tram line in the centre of Vienna.

Result:

Impact generating OOH-campaign and winner of the Transport Media Awards in May 2011.