Jean Paul Gaultier / Total Look with Style
Simultaneously promoting the two fragrances „Classique" and "Le Male" with a focus on awareness.
Highlighting the urban and "fresh" lifestyle of the fragrances "Classique" and "Le Male" and reach as many people as possible.
Using an eye -catching advertising medium to build up awareness. The campaign was displayed on a frequented tram line in the centre of Vienna.
Impact generating OOH-campaign and winner of the Transport Media Awards in May 2011.