VERBUND Regionalization 2013
Increasing the regional awareness of VERBUND as a regional electric company with focus on hydroelectric power that generates pioneering energy solutions for responsible people.
A regional media-modulation needed to be developed alongside the biggest hydroelectric power plants of VERBUND, respectively alongside the major rivers.
A pinpointed presence in the regions as well as alongside the rivers could be realized with a convergent media mix including print, OOH, transport media (bus, train, metro) and mobile media.
The awareness for the brand VERBUND could be significantly increased in their core regions within a given period of 2 months.